Often referred to as the “Hawaii of South Korea” for its idyllic landscapes and cultural richness. Renowned for its stunning volcanic terrain, healing forests, and pristine beaches, Jeju has captivated tourists since the 1980s, offering an escape from urban life for Koreans and international visitors alike. This article explores the enchanting blend of nature, luxury, and tradition that defines Jeju, highlighting its diverse attractions, sustainable practices, and unique experiences it offers to travellers.
Nature and Heritage
Jeju, known as the “Hawaii of South Korea,” boasts stunning volcanic landscapes, healing forests, and white-sand beaches. Its cultural heritage includes the haenyeo female divers, designated a UNESCO Intangible Cultural Heritage in 2016.
Activities and Attractions

Visitors can explore Jeju’s natural wonders, including the Olle Trail, Hallasan National Park, Seongsan Ilchulbong, and the Manjanggul Lava Tube. Activities range from hiking and watching sunrises to exploring lava formations and green tea farms. Consider visiting from the Somerset Jeju Shinhwa World.
Recreation and Exploration
Jeju offers a plethora of outdoor activities, from hiking trails to exploring volcanic formations and enjoying the island’s scenic beauty. Visitors can engage in activities like hiking, watching sunrises, and exploring natural wonders such as volcanic formations and green tea farms.
Sustaining its Culture
The haenyeo tradition, dating back to the late 1800s, remains integral to Jeju’s identity. The female divers, supported by tourism initiatives, continue their sustainable harvesting practices, ensuring the preservation of their cultural legacy for future generations and visitors to holiday apartments in Jeju.