Continuing with its ‘So Sri Lanka’ theme in worldwide marketing campaigns, Sri Lanka hopes to further boost tourism with this fresh and long-term promotional plan in the coming months.
Sun Sand and Surf
The island is surrounded by spectacular beaches, stretching from the west down to the south coast and right up along to the East coast, which in recent times has seen some of the best boutique hotels in Sri Lanka opening up, like Jungle beach for example by Uga Escapes.
With some 26 National Parks and two UNESCO Natural sites, Sri Lanka is home to a large density of leopards, the largest gatherings of wild elephants in Asia, a diversity in primates and marine life, Sri Lanka is a paradise for wildlife lovers, documentary makers and researchers alike.
Tea and Mountains
You’ll sample some of the worlds’ finest tea, grown in the emerald hill of the tea country, just hours from the coast. All manner of accommodation, from 5-star hotels to boutique bungalows and private villas are available, complete with guided walks that get you a hands-on experience of life in the island’s tea estates.
Arts & Culture
A Buddhist history that spans over 2500 years has a unique influence over the island’s art and culture, the best of which is experienced in the cultural triangle, which is home to ancient civilizations like Sigiriya Rock and the island’s first capital, Anuradhapura.