Tipped to be a red-letter event for the business-services enterprise, Saudi Arabia’s International Winter Trade Fair is a one of a kind business convention conducted in Dammam each year. Due to be held for the 21st consecutive year, the 2012 edition of the International Winter Trade Fair will take centre stage from the 19th to the 28th of December. Due to be held at the expansive and prestigious Dhahran International Exhibitions Centre this year’s trade fair is set to catapult last year’s by drawing an excess of 100,000 visitors.
Frequented by business services industry players from across the world, the stated objective of this year’s fair is to entice global manufacturers and traders as well as foreign exhibitors to make liaisons with contacts in Saudi Arabia and thereby promote their products in the region and expand their markets to include the Middle Eastern part of the globe. Organized by the Dhahran International Exhibitions Company this year’s fair’s main aim is to expand business opportunities for exhibitors and attendees by establishing links and recognizing emerging markets for potential growth prospects.
The exhibitors at the 2012 International Winter Trade Fair have also increased to include thousands of industry giants hailing from Saudi Arabia, the Middle Eastern region as well as the world at large. The show’s organizers also expect this edition of the trade fair to attract more attendees which can range from qualified buyers to interested members of the general public looking to further their business services industry objectives at home and aboard. This year’s exhibition gallery is also said to surpass last year’s exhibition space which was spread out over an impressive floor area of 7,200 square metres as more exhibitors have signed up to open booths at the event. As a premier consumer goods fair visitors heading to Saudi Arabia during December would truly be amiss without a stopover at this engaging trade fair and exhibition.
Travellers on the lookout for conveniently placed Makkah hotels will be more than pleased with the elegant establishment that is Raffles Makkah Palace. Offering guests a resplendent hideaway in the desert this Makkah hotel redefines luxury with a host of contemporary amenities and facilities.
Chandrishan Williams is a travel writer who writes under the pen name, Caleb Falcon. He specializes in writing content based on the many exciting world adventures that await intrepid travellers.