Hotels reward customers who are loyal to them as a way of thanking them for staying with them on a continuous basis. Alila Hotels and Resorts has a very attractive hotel rewards program that consists of a Gold, Platinum and Black membership. Ways how such good loyalty programs can benefit the hotel (and at most times even the customer) are:
Having a good loyalty program help retain customers ensuring they come back to you for their next booking, thereby increasing your bookings for that period.
Loyalty programs help hotels reduce the cost of acquiring a new customer and help develop the relationship and bond of existing customers, thereby preventing you from spending extra on marketing budgets for that year.
Positive Feedback and word of mouth
Having a good loyalty program enables positive feedback from customers thereby automatically making them brand ambassadors for your property by spreading positive word of mouth.
Off Peak Bliss
Customized loyalty programs help lure customers even during the off-peak seasons, thereby keeping the hotels occupied during these periods and giving loyal guests the impression of significance.
A win-win situation for both
Having a good loyalty program enables a win-win situation for both the customers and the hotel chain. The stronger and more rewarding the program, the happier the customer, thereby enabling them to come back to you, and preventing you from spending extra on marketing trying to gain a new customer, ultimately maximizing hotel revenue.
Damon Starky is a creative nomadic travel writer, who is well informed and experienced on a wide range of interests that would connect to the needs of any type of traveler. Google+