Calling all Instagrammers and photography enthusiasts! Hoi An, a captivating city in Vietnam, isn’t just a feast for the eyes – it’s a content creator’s paradise. So, grab your camera, embrace the golden light of dawn, and get ready to capture the magic of Hoi An, one unforgettable frame at a time.
Hoi An Ancient Town
Step back in time and explore the UNESCO World Heritage Site of Hoi An Ancient Town. Arrive early to witness the town come alive, easy to do when you stay at nearby properties like Anmira Resort & Spa Hoi An by The Unlimited Collection. Lose yourself in the maze of narrow, winding alleys lined with traditional Vietnamese houses painted in a spectrum of colours. Don’t forget to capture the iconic landmark and key historical attraction, the Japanese Covered Bridge, be it during the day or at night.
Lantern Street
As dusk falls, head out from a nearby boutique resort in Hoi An to Nguyen Phuc Chu Street, also known as Lantern Street, located within the Ancient Town. Here, the magic truly unfolds. Witness the transformation as countless lanterns, each meticulously handcrafted by local artisans, illuminate the night with a warm, inviting glow. Visit during a lantern festival, be it the one held on the 14th day of every lunar month or the spectacular Mid-Autumn Festival and prepare to be dazzled by a kaleidoscope of colours.
Cua Dai Beach

For a change of scenery, head to Cua Dai Beach, a short distance from Hoi An. Capture the ethereal beauty of the beach at sunrise. The soft morning light paints the sky in pastel hues, creating an enchanting backdrop for photographs. Witness the local fishermen setting out to sea in their traditional boats, their silhouettes reflecting perfectly on the still water. The calmness of the early morning allows you to capture the serenity of the beach before the crowds arrive.
Hoi An Market
Immerse yourself in the vibrant energy of the Hoi An Market. Here, your lens can capture the essence of daily life. From the iconic conical hats worn by locals to the colourful displays of fresh produce at various stalls, the market offers a visual feast. Get there early in the morning, ideally around 6:00 a.m., to witness the vendors in action. Photograph the flurry of activity as they unload their wares, from exotic fruits and vegetables to fresh seafood, and engage in lively bargaining with their suppliers.