The Dongdaemun Design Plaza (DDP) stands as a testament to Seoul’s vibrant and innovative spirit, seamlessly blending contemporary architecture with cutting-edge design. Located in the heart of the South Korean capital, this iconic landmark serves as a hub for creativity, culture, and commerce, captivating visitors with its striking curves and futuristic aesthetics.
Enjoy the architecture
The primary activity upon arrival at Dongdaemun Design Plaza typically involves a stroll around the exterior to appreciate its architectural features. Visitors are encouraged to experience both the daytime and nighttime ambience, as the plaza’s design offers distinct visual appeal during various hours. Notably, visitors often find themselves immersed in the scenic surroundings, capturing photographs and relishing the panoramic vistas throughout the day and night.
Attend Exhibitions

Within the plaza, visitors can explore two dedicated art halls. Noteworthy exhibitions, such as the recent Teamlab exhibit, frequently draw attention. It is advisable to consult the DDP website to stay informed about ongoing programs and events. Given the popularity of many exhibitions, advance booking is recommended to avoid lengthy queues, particularly on opening days. If you’re staying in hotels in Dongdaemun, such as the Travelodge Dongdaemun Seoul, then you might consider this as an activity to not miss.
Get some food
Within the Dongdaemun Design Plaza, amidst the predominantly exhibition-focused spaces, there exists a dedicated hall housing a variety of food shops. This dining area serves as an ideal option for visitors seeking refreshment either during exhibition wait times or upon exiting. Located on the B1 floor of the structure, adjacent to the main Dongdaemun road entrance and centrally positioned relative to the historical remains, the food hall offers easy access.
Take your kids for some fun
The Design Playground, affectionately known as DiKi DiKi, is a specialized sensory playground tailored for children. While younger visitors may not fully grasp the architectural nuances of the exterior, they are sure to delight in the immersive and imaginative experiences offered within this designated play zone. Designed to stimulate creativity and playfulness, the activities within DiKi DiKi are thoughtfully curated to engage children and foster their sense of exploration.